SPARRproperties.com was officially launched a little over a week ago, and it is now time to assess the current results. In doing so, however, it is important to first define the criteria against which to measure success:

1. Number of unique visitors
2. Number of total visitors
3. Number of trend requests (which requires an email address)
4. Number of contact form submissions
5. Search Engine rank

Google Analytics will provide me with the information to answer #1 and #2; TopProducer will help me answer #3 and #4; searching for “Walnut Creek, CA real estate” in Google will answer #5. I’ll monitor these metrics on a weekly basis to see how well the site is performing and what efforts help move the needle in any of the 5 different criteria sections.

So, without further ado, here is where SPARRproperties.com stands today:

This entry was posted on Sunday, November 25th, 2007 at 8:38 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.